Distribution of our film

When distributing a film it is important that we choose the right distribution company and maximising profit.

Walt Disney:
Disney Studios distributes all across the world which would benefit to us as it will maximize our profits as we can reach a greater audience. However, the name Disney has a particular reputation of children's entertainment and will not want to damage this by distributing a horror film. Therefore, Touchstone -a company owned by marvel- will be available to provide the same service as Disney Studios. Touchstone will be able to distribute our film as it is also a large company that will be able to distribute all across the world. We would have to implement the Touchstone logo into our opening sequence as the audience would recognize the distribution company and instantly know what our film entails. Therefore the audience will know what to expect based on previous films that have been distributed by Touchstone and will think positively of our film as a result. For example, the film Signs (2002) was a suspense building film similar to our film.

Columbia Pictures:
This is an American distribution company of the Columbia TriStar Motivation Pictures group. This will aid us in distributing in America as it is where we would like to distribute to mostly. This is because the there are millions of people in the Hollywood demographic making it perfect to making a profit. Although, our film is primarily targeted at the British audience between the ages if 15-24 I believe that our film can be successful in America. Columbia Pictures is also part of Sony Entertainment and a subsidiary of the conglomerates. As Columbia Pictures is a part of Sony it also has a reputation of producing similar films that we hope will effect our film in a positive way. A similar film to Redwood is Underworld: Awakening which is a action/horror.

Universal:
This too is an American distribution company as it has a headquarters in California. Therefore, we will be able to distribute our film in America, helping us maximise our profit margin. But it also has one in the United Kingdom in London which is our primary location. Universal owns 15% of the distribution market which a huge amount that will be able to make our film a success. This is because they will have the resources such as capital to be able distribute across all of Europe and America. As we will only have limited finance, we may not be able to distribute across the world but only Europe and America. Which is damaging to our box office but Europe and America are both major places to distribute and we feel that these regions are necessary to distribute to in order to make a successful film.

Donnie Darko: end credits

Donnie Darko
The background for the end credits is white suggesting purity and innocence. However, it is also uneven with noticeable darker spots on it suggesting deeper aspects. This represents the main character as he is innocent at heart but cannot control himself. as he is mentally ill. This is also backed up by the font style as there are many. This could be interpreted as different sides to Donnie's personality which are much darker.

The music in the background as we watch the credits is very moving. This is to make the last scene of Donnies death more emotional and we connect more, If we can connect more to the characters then we feel a greater sense of happiness or sadness is something good or bad happens to a character, In this respect, we as an audience are able to sympathize with Donnie Darko's family. The point of building a rapport with the audience as it leeds to a better understanding and relationship with the characters.

Then the rest of the credits appear in a solid black font suggesting simplicity and lack of meaning. The colour of the font, black. sharply contrasts the white background conveying a bipolar or schizophrenic aspect to Donnie Darko which effects millions or people. We feel somewhat distressed by this thought as we find it hard to understand how it effects people and how to behave around the mentally ill and so become outcasts to society.

The transition of one the fonts is a fade which connotes peace possible for the death of Donnie Darko. The peaceful transitions working in time with the music create a tranquil atmosphere for the audience. However, the transitions for the next font are more ordered suggesting the more sophisticated and unforgiving parts of society who can not and will not understand other peoples view.

My group and I may use a similar font in order to create the same simple feeling that Donnie Darko has captured. If we do this then the music must compliment each other perfectly otherwise what we are trying to capture will not be done correctly.

 

Preliminary task

I edited the first 16 seconds of the video, Matt Lloyd then did the next 12 seconds until 0:28 and Ewan Griffiths did the last 24 seconds.

There is an initial establishing shot for 0:07 seconds long to show the audience the location. The a continuity low angle shot follows which flows with the film. We have purposely practiced continuity in order to improve our editing skills. We have also practiced the 180 degree during a conversation as we need to use this in our final film.

Recce

Practice filming

Technology changes

The increase in hardware has improved the quality of production, benefitting genres in particular that utilise CGI and 3D.  Force Awakens used a combination of real life locations and computer generated images for some scenes. Force Awakens used the best technology in the Dolby vision format with a dynamic range of 2020 colour. The development of hardware has also impacted Avengers Assemble as more than 2200 special effects were used in creating the 2012 film. Films are able to create a new world for the audience in higher detail than ever before.  From the audience’s perspective this is a huge deal as they can enjoy a much better quality. Therefore, Films such as the Force Awakens and Avengers Assemble are more successful.  Mark Ruffalo used a motion capture suit in order to bring the hulk to life in a way that hasn’t been done before. The result in ever improving technology has allowed characters like the hulk to be more lifelike as we can now capture facial and body expressions, to give the character a personality an audience can enjoy.

Digital theatrical distribution has become a much more common way of transporting a film. Traditionally, film companies would have to send a reel to the cinemas for them to preview the film. This was done through horizontal integration as third party transporting companies would deliver the film to each cinema. However, in more recent times a film company does not need the distribution company to distribute films, they simply can just download it from the company. This has saved cost as film companies do not have to produce reels specifically designed for the cinemas. Also, it has increased efficiency as it is much quicker to download a film than to transport it. This has also helped with releases as film companies can decide when is the best time for cinemas to download their film. As well, if you have to deliver a film via a third party company to 12 different countries – the amount of countries Force Awakens was released in, then the reels may be delivered at different times around the world so to combat this, downloading a film is much better as it reaches the cinemas at the same time.   It is much better to have the film in the cinemas at the same time as it keeps the hype around the film. If the film is slowly integrated in to cinemas, then spoilers will ruin the films atmosphere.

Home entertainment needs of audiences are satisfied by increasing home streaming. As a result of online streaming companies such as Netflix and Amazon Prime, there has been a decrease in DVD and blu ray sales by 16%. This clearly shows that audience prefer to download a film online. It is much quicker to download a film the it is to go out and purchase a disk copy. This is reinforced by the 30% increase of online streaming. Technology has increased vastly and is much more commercialised then it use to be.  The increase in 3D, 4K, ultra HD and curved TVs in the home gives a wider range of ways in which a person can watch a film, therefore people are more willing to pay extra for a high quality film.

Digital content has increased the amount of piracy and also the means in which larger conglomerates and distributors tackle this.  Technology has allowed people to easily pirate a film then it once was. Traditionally people would record the film on their phone a distribute via selling it on DVDs. However, cinemas now have infrared cameras to easily spot if this is happening, but now it is much harder to catch people pirating films and it is much easier to illegally watch them. Illegal streaming companies hack into film company’s servers and download the films. People can therefore just go online and steam it without having to pay for it. 45% of Americans admit to streaming illegally online and it increases to 70% of people for a younger audience. Pirating a film can impact a film greatly, The Wolf of Wall street was the most pirated film of 2014 with 30 million downloads. The film only grossed $117 million dollars meaning it lost a huge amount of profit.  

We can implement the increase in hardware and software changes into our final media product. This is because technology is more readily available as we have access to high resolution cameras and efficient software. Ewan owns a Cannon camera which is able to take High Definition videos and Matt had an iPhone 7 which had the latest technology for smartphone cameras and so we are able to take some cinematic pictures and videos. At school we have Apple macs which will allow us to edit our footage in the Final Cut Pro software. Without these essential pieces of technology we may not be able to create an effective opening sequence. Therefore, our film will not be successful as nobody will have an interest as we did not hook them which is our aim.

Focus group

Our focus group will help me and my group as it will enable us to understand what the target audience want and what they think of our film. We need to know what the target audience want because if we create a film they will not enjoy then it will not be successful. If we make a film they want to see being made, then the film will get a positive response. If the target audience guides us in how we can improve our film as they will tailor it to suit their interests which in turn will make a successful film. From our focus group we can tell that our target audience particularly like the use of POV camera shots and our location, we will keep both of these aspects. However, they feel we should create a backstory to the characters so the audience can connect more. This adds a sense of realism  to the characters to make our film more believable.